Affinity Marketing

We amplify your message.

Spike Conversions


At this point we’ve brought your target audience from cold, to warm, to hot. In other words your target audience is now very aware of your brand and leaning in daily for your message, this is when we bring them vital calls to action that spike conversions.

We spice up the conversation, tickle their funny bones, and tug on their heartstrings and invite your audience to lean in and anticipate your message.



Develop Lean In


Raise Awareness


Like a glint of sunlight reflected in the sand, or a scream of an eagle in flight, or the gentle brush of breeze on your skin, we bring attention to your brand.



Creatures of Light

About Us



Tina Barnett is an award winning advertising producer.  Tina was born in Texas but has lived in Idaho for the majority of her life. She has an extensive background in managing non-profits, and has served on the Board of Directors of the Idaho Media Professionals 501c3.


Tina has a keen sense of Brand identity and is fluent in the ever changing language of social media marketing.


Craig Lew

Craig’s business career began very early in life, learning the elements of management by helping manage his father’s five restaurants.


Craig built a successful consulting firm working with companies such as Infonet, Shimano, Deluxe Labs, KCET, PBS, Modern VideoFilm, Nortel Networks, Dreamworks SKG and The New Getty Center of Los Angeles.


Craig was awarded two Silver Rockie Awards from the Boise Advertising Federation and Idaho Advertising Federation for “A Hitch at the Fairmont” an Augmented Reality and Digital Media campaign.

Our Work


Contact Us


Submitting Form...

The server encountered an error.

Form received.

© Copyright  2018 Creatures of Light.

Creatures of Light